With founders such as Mikhail Gorbachev, Richard Branson and Queen Noor, it was easy to get excited about the potential of Global Zero – the next-generation movement to abolish nuclear weapons. And sure enough, within less than a year of its launch, Global Zero had established itself as the world's leading voice for nuclear disarmament. We've been fortunate to work with Global Zero since day one, and they've engaged us for all our key services.

First up was development of their brand identity. It had to break from the dated cold-war, activist tradition. It had to present something truly new, international and credible. And it had to be fitting for both high-level diplomats and concerned global citizens.

We followed that up with Global Zero's online launch, designing a site that captured the gravitas of the campaign, the issues and time. Subsequently we added the site's marquee storytelling piece, a dramatic interactive map that gives the background of nuclear proliferation, as well as the current status and implications if nuclear weapons aren't eliminated.

Now, wIth Global Zero's online foundation firmly established, we're contributing online engagement insights through our Movement Marketing Plan, with a particular focus on helping them amplify the impact of their social media outreach.