In 1971, motivated by their vision of a green and peaceful world, a small team set sail for Alaska from Vancouver in an old fishing boat. Their mission was to "bear witness" to US underground nuclear testing at the tiny island of Amchitka – in one of the world's most earthquake-prone regions. That boat trip marked the beginning of Greenpeace.
Since then, Greenpeace has grown to be one of the most recognizable and influential conservation organizations in the world. And we're proud that we're able to contribute to the movement from the city where Greenpeace got its start. Our relationship with Greenpeace UK began in 2006 when we were brought on board to design an engaging website that fit their brand while capturing a new community-building approach.
In the subsequent years, we've helped them with all manner of campaigns, whether it be protecting Indonesian rainforests, working to end whaling, or fighting climate change. There've been a number of highlights along the way. Like EfficienCity, an animated, interactive climate-friendly city that makes an obscure, wonkish topic – decentralized energy – accessible through engaging profiles of alternative energy solutions. We also build the quirky online home for a James Bond spoof dubbed Coalfinger to raise awareness about plans to build a new coal-fired power station in the UK. Later, concerned about the emissions that would result from a third runway at London's Heathrow Airport, Greenpeace UK bought a plot of land smack in the middle of the government's planned development site. Our campaign micro-site – and a certificate of symbolic ownership – helped galvanize 50,000 supporters with an immediate, tangible stake in the effort – and forced the government to shelve its plans. Most recently, we built a new home to gather Greenpeace's energy-related campaigns under one umbrella and show how a new energy system is possible at Go Beyond Oil.