The Movement Marketing Program (MMP) is a unique service designed for clients who have done the difficult work establishing their foundation for online success (see our ODP service). It’s designed for leaders ready to expand and meaningfully engage their movement online, but who lack the necessary capacity and expertise internally at their organization.

You might be a candidate for the MMP if you can benefit from one or more of the following:

• Alignment on big picture online goals and theory of change. 
• Clear metrics and KPIs for measuring success throughout the year.
• Proven processes for reporting progress against these metrics and KPIs. 
• Creative online program ideas for moving the dial on your issue. 
• Planned roadmap of online programs for the year, with clear accountabilities for execution.
• Defined ladder of engagement to facilitate deeper member involvement with your cause. 
• Additional capacity for implementing elements of your online program. 
• Hands on training for key staff on tools and techniques for online movement-building.
• Improved management & day-to-day operations of your online department.

The MMP is a year-long engagement that begins with an eight week diagnostic and prescription period culminating in a detailed roadmap of online programs for success. This is followed by a ten month implementation period with leadership from a Biro staffer embedded within your organization. This phase is structured around formal monthly reporting meetings, weekly strategy/logistic calls, and unlimited ongoing consulting support.

* Our goal after the first year is full self-sufficiency within your organization. This is typically achieved by new staffing hires and/or staff training which we facilitate through transition planning in the latter half of our engagement.